Franklin Covey Licensing Agreement
Franklin Covey is a well-known organization that offers training and consulting services to businesses and individuals. One aspect of their business that may not be as well-known is their licensing program. This article will explore what the Franklin Covey licensing agreement is, how it works, and what benefits it can offer to licensees.
What is the Franklin Covey Licensing Agreement?
The Franklin Covey licensing agreement is a program that allows organizations to use Franklin Covey intellectual property (IP) in their own products and services. This IP includes the 7 Habits of Highly Effective People, The 4 Disciplines of Execution, and other content related to leadership, time management, and personal effectiveness.
The licensing program is designed for organizations that want to incorporate Franklin Covey content into their own training, coaching, or consulting services. It allows these organizations to use Franklin Covey IP to enhance their offerings and provide their clients with high-quality, proven content.
How does the Franklin Covey Licensing Agreement work?
The Franklin Covey licensing agreement is a two-part process. First, the organization interested in licensing Franklin Covey IP will need to apply for a license. The application process involves filling out a form and providing information about the organization`s business model, target audience, and proposed use of the Franklin Covey IP.
Once the application is approved, the organization will sign a licensing agreement with Franklin Covey. This agreement outlines the terms and conditions of the license, including the specific IP that can be used, how it can be used, and any fees or royalties that may be owed to Franklin Covey.
What are the benefits of the Franklin Covey Licensing Agreement?
There are several benefits that organizations can enjoy by licensing Franklin Covey IP. These benefits include:
1. Access to proven content: Franklin Covey has been a leader in the personal effectiveness and leadership space for decades. By licensing their IP, organizations can tap into this expertise and offer their clients proven, effective content.
2. Increased credibility: By using Franklin Covey IP, organizations can build their reputation and enhance their credibility with clients. Clients will trust that the organization is offering high-quality content that has been developed by experts in the field.
3. Customizability: While organizations must adhere to the terms of the licensing agreement, they have some flexibility in how they use the Franklin Covey IP. This allows them to customize the content to meet their clients` needs and create a unique offering.
4. Marketing and branding: Organizations that license Franklin Covey IP can use the Franklin Covey name and branding in their marketing materials. This can help to attract clients and differentiate the organization from competitors.
The Franklin Covey licensing agreement is a program that allows organizations to use Franklin Covey intellectual property in their own products and services. It provides access to proven content, increases credibility, allows for customizability, and provides marketing and branding benefits. For organizations that work in the personal effectiveness and leadership space, the Franklin Covey licensing program can be a valuable addition to their offerings.